Lewis Cracknell

Blogs

  • 2025 Book Highlights

    2025 Book Highlights

    I read 15 books in 2025 and here are some of my highlights. To pick out two stand-outs, The Let Them Theory is incredibly powerful. This is such an easy book to pick up, understand and implement – there is no barrier to entry. You’ll learn how seemingly two-words and in fact four-words could quite Read more

  • Outages Happen: Five Realities Every Organisation Needs to Accept

    Outages Happen: Five Realities Every Organisation Needs to Accept

    If there’s one thing the last few years of global cloud outages have taught us, it’s no matter how robust your architecture, how refined your processes, or how “resilient” your cloud provider claims to be, incidents will happen. This has been prevalent in the last month, with 3 serious global outages hitting the mainstream. Based Read more

  • The Watch That Stops to Keep Time

    The Watch That Stops to Keep Time

    When you step off a plane in Switzerland, the airport greets you with walls of gleaming advertisements for luxury timepieces—Rolex, Omega, Patek Philippe—each vying for attention with bold promises of prestige. Yet behind the glamour, an unsung hero quietly endures. That hero is Mondaine. Often overshadowed by its more luxurious “big brothers,” Mondaine embodies something Read more

  • Lessons from my house move

    Lessons from my house move

    1. Outsource the Stress If you have the financial means, outsource as much of the stress as you can. Shift your mindset from cost to value. Instead of asking, “How much will this cost me?”, ask, “What value will this give me?” For us, hiring a removal company was one of the best decisions we Read more

  • The Trust bank

    The Trust bank

    Years ago, during my leadership training, I learned a simple yet powerful lesson about trust. Imagine your relationships as a trust bank. Every action you take either deposits or withdraws from this bank. Each time you keep your promises and follow through on commitments, you deposit a penny into your trust bank. Over time, these Read more

  • The medium is the message

    The medium is the message

    Understanding how communication shapes meaning Marshall McLuhan’s famous phrase “The medium is the message” highlights a critical truth: the medium through which a message is delivered can be as impactful, if not more so, than the content of the message itself. This insight shifts our focus from what is being communicated to how it is Read more